They’re not only comparing themselves to QuickBooks, but they’re also using their competitor’s name in their headline.īrilliant, actually. Here’s another example when I do a generic search for “quickbooks”: They’re using Kissmetrics’s name to give themselves a boost. Obviously, this is annoying if it’s your own company.īut it’s a pretty smart strategy from their point of view. Kissmetrics bids on their own brand (another strategy I recommend), so they’re the first ones up.īut the second ad is actually for a competitor. Take a look at what happens if I search for “kissmetrics”: Or, better yet, include your competitors in your ad copy. Instead, you might consider going after the keywords your direct competitors use. Luckily, you don’t necessarily have to go after the most competitive keywords in the whole industry. People are paying a lot of money for top words.īut the truth is, if you’re trying to rank for some of the most popular keywords, unless you’re a big enough influencer, you’re not going to see clicks.
Just take a look at these highly competitive keywords. You probably get sick of hearing about the importance of keywords.īut it’s an important message to repeat. Add competitors’ keywords to your headlines Let’s dive into how you can use them for your campaigns.
However, there are hacks you can do to try and boost your ROI.Įmploying a few of these top AdWords tips can kick start the process by lifting your CTR. And there’s no shortcut to having a really effective PPC campaign. But for the most part, it comes down to using the right words in the right places. There can be a million reasons why an ad doesn’t do well. Sometimes I have clients that struggle with their CTR and don’t know why. These will, in turn, influence how much each lead or sale costs you.Īnd that will ultimately lead to how much money you’ll have in your pocket at the end of the day. High CTRs are critical because they directly affect your cost per click and quality score. When it comes to successful campaigns, there are a few common variables.įor example, one of the biggest factors I see for well-performing campaigns is high click-through rates (CTR).
I can tell within a matter of minutes whether or not your AdWords campaign will succeed.īut after reviewing countless campaigns, I’ve honed my prediction skills to know which ones will do well and which ones will fail.